在2017云栖大会-上海峰会上阿里大文娱——姚瑶做了题为《优酷场景化营销》的分享。互联网应用场景愈加细分,用户注意力被稀释,这无疑给营销工作带来了巨大的挑战。场景化营销作为新的营销方式成为新的营销宠儿。但在场景化营销过程中同样存在中诸多问题,判断场景化营销的趋势、以及如何将科技运用其中,都是值得我们大家思考的话题。
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在2017云栖大会-上海峰会上阿里大文娱——姚瑶做了题为《优酷场景化营销》的分享。互联网应用场景愈加细分,用户注意力被稀释,这无疑给营销工作带来了巨大的挑战。场景化营销作为新的营销方式成为新的营销宠儿。但在场景化营销过程中同样存在中诸多问题,判断场景化营销的趋势、以及如何将科技运用其中,都是值得我们大家思考的话题。