新零售指的就是新型零售商业模式，将线上与线下进行融合，消费者可以从线上进行选物，然后到线下门店进实际体验，另外还可以通过大数据来了解消费者的消费习惯，从而提供更加完善的服务。
Ecology
The commercial ecology construction of "new retail" will cover online pages, physical stores, payment terminals, data systems, logistics platforms, marketing paths and many other aspects, and embed diversified functions such as shopping, entertainment,
reading and learning, so as to promote four major capabilities such as online services, offline experience, financial support and logistics support for enterprises. The overall improvement of the force enables consumers to better meet the requirements of convenience and comfort in the shopping process, and thus increase the stickiness of users.
Of course, the business system built under the guidance of the idea of natural ecosystems must be composed of the main enterprise and the symbiotic enterprise group and consumers, and is manifested in a state of close connection, dynamic balance and interdependence.
Unbounded
Through the efficient integration of online and offline platforms, tangible and intangible resources, enterprises remove various barriers between various retail channels in an "omni-channel" way, blur the existing boundaries of each subject in the business process,
break the practical barriers such as spatiotemporal boundaries and product boundaries existing in the traditional business model in the past, and promote personnel.
The reasonable and smooth flow of capital, information, technology, commodities, etc., so as to realise the interconnection and sharing of the entire commercial ecological chain.
Relying on the "unbounded" retail system of enterprises, consumers' hopping entrances will become very scattered, flexible, variable and diversified. People can enjoy themselves at any time and place through physical stores, online malls, TV marketing centres, we-media platforms and even smart homes.
A wide range of channels for all-round consultation and interaction, exchange and discussion, product experience, situation simulation and purchase of goods and services with enterprises or other consumers.
