042022大淘宝技术A类顶会论文精选ICIS 2022技术人的百宝黑皮书2022版大淘宝技术出品Short-Video Marketing inE-commerce: Analyzing andPredicting Consumer ResponseICIS 2022Completed Research PaperYutong GuoNational University of Singapore15 Computing Drive, Singaporeyutong.guo@u.nus.eduChao BanAlibaba Group969 West Wenyi Rd, Hangzhou, Chinaban_0330@163.comXiao LiuAlibaba Group969 West Wenyi Rd, Hangzhou, Chinalemon.lx@alibaba-inc.comKhim Yong GohNational University of Singapore15 Computing Drive, Singaporegohky@comp.nus.edu.sg1234