今年，总台春晚传播数据创下新纪录
新媒体端直播收视次数21.3亿次
比去年同期提升26.04%
“竖屏看春晚”直播用户人数达3亿人
较去年同期提升16.73%
阿里云支撑总台春晚，
实现史上最广覆盖！
阿里云支持总台春晚全球直播
作为总台春晚云计算AI独家合作伙伴，阿里云为春晚直播提供了强大的全球云基础设施和通义大模型AI技术支持。
今年春晚的直播画面，通过阿里云部署在全球的云基础设施，从北京分发到全球各地的网络平台及网络转播机构，同时满足8K电视大屏、移动小屏等多终端需求，并提供竖屏春晚、三维菁彩声等独特观看体验。总台联合阿里云推出“云来云往”新媒体发布平台，成为2025年春晚直播信号远程分发的主要方式。
通义大模型技术增强舞台表现力
今年春晚主舞台部署了阿里云通义大模型AI技术来呈现科幻电影中的“子弹时间”经典画面。该系统以“天空环绕视角”对甄子丹领衔的《笔走龙蛇》武术表演进行云上多视角拍摄，为观众呈现“空中环绕、时空凝结”等创新观看体验。技术人员采用先进的AI技术对画面进行3D模型重建，将拍摄画面融合渲染，形成一个完整立体的3D视频图像，为观众呈现物理摄像机无法拍摄的影像。
通义万相技术大规模应用
阿里云通义AIGC技术成果也首次大规模应用在节目画面中。在《在岁月里的花》节目尾声，阿里云通义万相将舞台画面瞬间转化静态油画，为观众带来一场虚实交融的视觉盛宴。
《方的言》节目中，阿里云大模型AI技术为薛之谦生成了毛绒风格的卡通人像，并将画面场景迁移成为同样的毛绒风格。
压轴节目《难忘今宵》聚集了全国分会场地标，并由阿里云通义万相生成为花灯风格，为节目增加了古典文化底蕴。
7.2亿个心愿在阿里云上许下
阿里云还支撑了此次春晚淘宝活动，保障红包抽奖、AI生成“云参演证”等多种春晚现场及淘宝线上活动。在淘宝“一起上春晚”活动中，用户在云参演证上用AI生成自己专属的春晚定妆照，自由挑选相声小品、唱歌跳舞、变魔术等角色，共有超过7.2亿个心愿在淘宝被许下。阿里云通过云基础设施和AI技术深度支撑了AIGC应用和用户互动。
感谢信任，
继续努力！
This year,
CCTV Spring Festival Gala's broadcasting data set new records
New media live streaming views reached 21.3 billion
Up 26.04% compared to last year
"Vertical Screen Spring Festival Gala" live users reached 300 million
Up 16.73% compared to last year
Alibaba Cloud supports CCTV Spring Festival Gala,
achieving the widest coverage in history!
Alibaba Cloud Supports CCTV Spring Festival Gala Global Live Broadcast
As the exclusive cloud computing and AI partner for CCTV Spring Festival Gala, Alibaba Cloud provided powerful global cloud infrastructure and Tongyi Model AI technology support for the gala's live broadcast.
This year's Spring Festival Gala broadcast was distributed through Alibaba Cloud's global cloud infrastructure from Beijing to worldwide network platforms and broadcasting organizations, meeting multi-terminal needs including 8K TV large screens and mobile small screens, while providing unique viewing experiences like vertical screen gala and 3D immersive sound. CCTV and Alibaba Cloud launched the "Cloud to Cloud" new media distribution platform, becoming the main method for remote distribution of the 2025 Spring Festival Gala live signal.
Tongyi Model Technology Enhances Stage Performance
This year's main stage deployed Alibaba Cloud's Tongyi Model AI technology to present the classic "bullet time" scenes from science fiction movies. The system used "aerial surrounding view" to capture cloud-based multi-angle shots of the martial arts performance "Brushstrokes Like Dancing Dragons and Snakes" led by Donnie Yen, presenting innovative viewing experiences like "aerial surround" and "time-frozen" effects. Technical staff used advanced AI technology for 3D model reconstruction, merging and rendering the footage to form a complete 3D video image, presenting visuals impossible to capture with physical cameras.
Large-scale Application of Tongyi Wanxiang Technology
Alibaba Cloud's Tongyi AIGC technology achievements were also applied on a large scale in program scenes for the first time.At the end of "Flowers in the Years" program, Alibaba Cloud's Tongyi Wanxiang instantly transformed stage scenes into static oil paintings, bringing viewers a visual feast blending virtual and reality.
In the "Dialect Words" program, Alibaba Cloud's AI model technology generated plush-style cartoon portraits for Xue Zhiqian and transformed the scene into the same plush style.
The finale "Unforgettable Tonight" gathered landmarks from all Spring Festival Gala regional venues across China, which Alibaba Cloud's Tongyi Wanxiang transformed into lantern style, adding classical cultural heritage to the program.
720 Million Wishes Made on Alibaba Cloud
Alibaba Cloud also supported this Spring Festival Gala'sTaobao's interactive campaigns, ensuring red packet draws, AI-generated "Cloud Performance Certificates" and various on-site and onlineTaobao's interactive campaigns.
In Taobao's "Let's Join Spring Festival Gala" activity, users generated their exclusive Spring Festival portrait photos using AI on cloud performance certificates, freely choosing roles like comedy skits, singing and dancing, magic shows, with over 720 million wishes made on Taobao. Alibaba Cloud deeply supported AIGC applications and user interaction through cloud infrastructure and AI technology.
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