一个 海外 GEO优化 实战案例的技术复盘

Company Type: Manufacturer
Location: Shenzhen, Guangdong, China
Product Categories: Digital Cameras, Action Cameras, Dash Cams
Services: OEM, ODM, Private Label
Target Market: B2B, Global

Enterprise
├── Digital Cameras
│   ├── Compact Digital Cameras
│   └── Bridge Digital Cameras
├── Action Cameras
│   ├── 4K Action Cameras
│   └── 360° Action Cameras
├── Dash Cams
│   ├── Front Dash Cams
│   └── Front & Rear Dash Cams
└── Other Camera Products

企业实体 → 产品实体 → 应用场景 → 买家采购意图

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[企业名称已脱敏]",
  "url": "https://www.example.com",
  "logo": "https://www.example.com/logo.png",
  "description": "Shenzhen-based manufacturer of digital cameras, action cameras, and dash cams. Providing OEM/ODM services for global B2B clients.",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Shenzhen",
    "addressRegion": "Guangdong",
    "addressCountry": "CN"
  },
  "knowsAbout": [
    "Digital Camera Manufacturing",
    "Action Camera OEM",
    "Dash Cam ODM",
    "Custom Camera Design"
  ]
}

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "4K Action Camera",
  "description": "Waterproof 4K action camera with image stabilization. OEM/ODM available with custom branding and private mold options.",
  "brand": {
    "@type": "Brand",
    "name": "[品牌名已脱敏]"
  },
  "category": "Action Camera",
  "manufacturer": {
    "@type": "Organization",
    "name": "[企业名称已脱敏]"
  },
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "OEM Available",
      "value": "Yes"
    },
    {
      "@type": "PropertyValue",
      "name": "ODM Available",
      "value": "Yes"
    },
    {
      "@type": "PropertyValue",
      "name": "Private Mold",
      "value": "Yes"
    }
  ]
}

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the minimum order quantity for OEM orders?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Our standard MOQ for OEM orders is 500 units. For ODM projects with custom mold, the MOQ is 1000 units."
      }
    },
    {
      "@type": "Question",
      "name": "Do you support custom camera design?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. We provide full ODM services including industrial design, hardware engineering, firmware development, and private mold manufacturing."
      }
    }
  ]
}

信源网络拓扑：
                ┌─── LinkedIn 企业主页
                │
                ├─── B2B 平台（Alibaba, Global Sources）
                │
                ├─── 行业网站 / 企业目录
                │
官网（权威源）──┼─── 展会网站（CES, Canton Fair）
                │
                ├─── 认证数据库（ISO, CE, FCC）
                │
                ├─── 产品资料 / 数据手册
                │
                └─── 新闻 / 行业媒体报道

<!-- ❌ 错误：内容通过 JS 动态加载，爬虫可能抓不到 -->
<div id="company-info"></div>
<script>
  document.getElementById('company-info').innerHTML = fetch('/api/company');
</script>
<!-- ✅ 正确：关键信息直接写在 HTML 中 -->
<div id="company-info">
  <h1>Shenzhen-based Digital Camera Manufacturer</h1>
  <p>Specializing in OEM/ODM for digital cameras, action cameras, and dash cams.</p>
</div>

# ❌ 误屏蔽了重要页面
User-agent: *
Disallow: /products/
Disallow: /about/
# ✅ 允许爬虫访问关键页面
User-agent: *
Allow: /products/
Allow: /about/
Allow: /capabilities/
Disallow: /admin/
Disallow: /internal/

发现 → 理解 → 匹配 → 推荐